OMAHA (KPTM) - Giant billboards advising drivers to "Look twice, save a life" are popping up metrowide.
The message is a warning for others to watch out for motorcycle riders. The face of the man on the sign is Jeffrey Ahl; a family man who was tragically killed last year when his motorcycle was clipped by a car in West Omaha. It's the kind of fate Ahl's widow, Deb, is doing everything in her power to prevent from happening to others. That's why she got together with family and friends to spearhead the campaign.
"We wanted to do something to help remind motorists that just being aware and paying attention can save the life of another motorcyclist," said Ahl.
Ahl's message is timely. Wednesday marked the beginning of Motorcycle Safety Awareness Month.
"It's important because the weather is turning right now," said avid motorcyclist Vinny Robinson.
Robinson has been riding a motorcycle since he was a teenager. He knows all too well the dangers of the road and the importance of staying alert.
"You just really have to be defensive out there," said Robinson.
As for Ahl, she tells Fox 42 News the billboards will be up through the Summer.
There will also be a memorial ride and poker run in Jeffrey Ahl's honor on May 18th. Registration is at 10 at Langdon's Bar and Grill in Gretna. The ride begins an hour later. Afterwards, there will be entertainment.