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Supermarkets adjust as more men become primary grocery shoppers

A recent Men's Health poll shows 84 percent of men who answered now say they're the primary grocery shopper.

Recent health studies now indicate men are doing more to help around the house.

That includes going on grocery store trips for the family, and supermarkets have taken notice.

A lot of stores now have plans in place to make things easier for men shoppers.

At some stores, you'll notice that some of the healthier food options are up in front. It was done that way on purpose.

"We get fresh foods and vegetables," said Nathan Kennedy.

He is one of those guys who does the shopping for his loved ones.

He picks up the groceries for him and his girlfriend. "She gets cranky when I don't," he said.

Kennedy is hardly alone when it comes to men pushing the cart at a supermarket.

A recent Men's Health poll shows 84 percent of men who answered now say they're the primary grocery shopper.

That's a nearly 20 percent increase from a decade ago, and that's changed where certain items are placed in stores mostly to catch men's eyes.

"The layout is pretty nice," Kennedy said. "You walk in, and it's easy to see everything off the bat."

Terri Sanders is the site manager at a north Omaha supermarket.

She said, "It is designed for the person that needs to pick up something and go." Saunders says doing it that way is working.

"You walk in the door and you look straight down the store, and there it is."

Sanders' store has only been open for about a year, but she says the response from men has been big already.

"We do some store tours. We had one here quite recently, and there were quite a few men on the tour. One of the gentleman was coming in for another reason, joined the tour, and said how much he enjoyed it and didn't realize what we had. He will be back."

Market research shows men are the top buyers of products like meat and produce, so it makes sense to make those things easier to find.

"It's pretty convenient," Kennedy said.

It makes his shopping experience a lot smoother and puts more money into the stores' registers.

A Men's Health survey also indicates men are cooking more and looking to improve their skills in the kitchen.

According to one study, 93 percent of men are preparing meals for themselves.

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