Candidates use multiple platforms to reach voters of different generations
OMAHA, Neb. (FOX42KPTM) —
Kelsey Leinen, who could be classified as a millennial, turned to Google to research the candidates before casting her early vote Monday.
Even for the smaller down-ballot races she uses a search engine.
"[I] Googled it at the ballot box," said Leinen.
For baby boomer John McHale, it's a little different.
"I read the Omaha World Herald each day," he said, "and I look for local endorsements."
It's why candidates we spoke with say they're getting their message out in a lot of different ways.
"The message of our campaign is actually resonating with all age groups," said Kara Eastman, who's running for U.S. Congress, "but we have done some specific targeting."
She says Facebook, Twitter, and Instagram are all part of her campaign, and for the older crowd: TV ads.
"Just going door to door is really the best way to target everybody," said Eastman.
Congressman Don Bacon's campaign manager said in a statement:
We’ve been to college campuses, Rotary meetings, retirement communities, and everywhere in between, and have received very positive feedback everywhere.
Links to compare the candidates: