NEBRASKA CITY, Neb. (FOX 42 KPTM) — The Nebraska Tourism Commission has unveiled a new marketing campaign.
The new campaign was unveiled Wednesday during the Nebraska Tourism Conference.
A photo used in the new campaign reads: "There are two kinds of people in this world. The ones who think Nebraska is nothing more than a 77,000-square-mile cornfield, and the ones who don't. We find that second group to be a lot more interesting..."
They say research showed them that people don't consider Nebraska a 'leisure travel destination.'
They say because people don't see Nebraska that way, they don't take the time to see what is actually here.
"...We discovered that we can't offer something to everyone - but to those that we can, this campaign speaks to their sense of adventure and discovering what we as Nebraskans are all about," said said Deb Loseke, Nebraska Tourism Commission Chair and Columbus/Platte County Convention and Visitors Bureau Executive Director.
Nebraska: Honestly, it's not for everyone.
“The new brand platform is defined by honesty," said John Ricks, Nebraska Tourism executive director. "A way of embracing the not-so-obvious bits of life. We feel we’ve accomplished just that.”